On November 14th, 2011, the Internet humor blog Cracked published a list of the “10 most insulting things video games charge money for,” listing Horse Armor at #10. That day, the gaming blog Destructoid published an article in response to Bethesda's post, which expressed surprise that people were still purchasing the item. On January 30th, 2009, Bethesda published a blog post listing the top purchased DLC packages for Oblivion, with horse armor ranking in at #9. On July 14th, Urban Dictionary user Ironhammer submitted an entry for "horse armor," describing it as a term used to "describe video game features that are useless and overpriced." On December 11th, 2008, a thread was created in the Gamespot Forums titled "Whats this running joke with horse armor?", to which several others replied that it was a mocked DLC.
How much is something you can use in the game worth versus a gamer picture pack, or a theme, and so on. We're trying to find the right spot that fits. We tried to find a spot for it that fit with what other things were out there. Pete Hines: Honestly there's not a lot of info out there for us to go on. On April 4th, 2006, Evil Avatar Forums member bapenguin posted an interview with Bethesda vice president of marketing Pete Hines, who responded to questions about the Horse Armor DLC backlash: bapenguin: It seems there's been quite a bit of backlash from the $2.50 horse armor skins.
The same day the DLC was released, the gaming news blog Joystiq published an article about the armor, which criticized Bethesda for charging for a simple in-game item.
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